Social media marketing in Knoxville that earns its line in the budget.
Reporting your accountant could read, content your customers actually watch. We build social where the brand work and the performance work feed each other, and every post has a job. 884K views in Wagbar's launch month says the system works.
A Knoxville marketing agency that ties social to revenue
Most social either looks great and does nothing, or chases numbers and burns the brand down. Neither one grows a business. We build the version that does both: content earning real attention, paid amplifying what's working, reporting in numbers tied to your P&L.
You're posting consistently. Why isn't anything happening?
Consistency is a prerequisite, not a strategy. Three posts a week without a plan is organized noise. It fills your feed but doesn't move the business. Most brands we audit are creating content without audience personas, content pillars, conversion paths, or any measurement tied to business outcomes. The result is a social presence that looks active but accomplishes nothing.
Every post has a job to do
Every client gets a documented strategy: audience personas, content pillars, platform-specific tactics, and a conversion path for each pillar. Our Meta Certified Specialists A/B test the work, share what they learn in plain English, and run the full lifecycle from strategy through community management and reporting.
Real accounts. Real numbers.
conversions
Lower cost, more rounds booked.
A restructured paid program and real conversion tracking cut member acquisition cost 70% and drove 416+ conversions for the Knoxville golf center.
tracked ad value
From ad spend to a revenue pipeline.
A full-funnel paid strategy across Google and Meta drove $18M in tracked conversion value and 33,661 conversions.
views in launch month
A launch that owned the feed.
Social-led launch content earned 884K views in the first month, with 21,436 clicks on a single Facebook post.
traffic growth
Zero to a trusted Knoxville practice.
A full brand, website, and launch built Mosaic a trusted local presence from nothing, with site traffic up 55%.
Every post exists to earn the next one.
Four stages, in order. You always know what we're doing, what you'll see next, and when.
- 01
Audit & Research
What's working, what's not, what your competitors are getting away with. We start with the data you already have, and the data you should. You'll have a written audit in week one.
- 02
Strategy & Pillars
Who we're talking to, what we're saying, where we're saying it, and what it should make them do. Every post maps to a business objective. If it doesn't, it doesn't ship. Strategy doc and content pillars locked in week two.
- 03
Content & Execution
Platform-native, not one-size-fits-all. Photo, short-form video, carousels, stories — built for the feed they're going in, not the deck they came from. First content batch live by month one.
- 04
Measure & Iterate
Monthly reporting tied to the number on your P&L, in a working session, every month.
The strategist on your pitch call is the strategist in your monthly report. No twelve-month contracts. No senior-team bait-and-switch. If the numbers stop earning the spend, you stop.
Results console
Real client outcomes. Not impressions.
Views in Wagbar's launch month
A number you couldn't point to.
Facebook impressions in 30 days (auto dealer)
Results nobody tied to the work.
Facebook impressions in 30 days (retail)
Tracked by guesswork.
Link clicks from one Facebook post
Nobody had measured it.
Pulled from active client accounts. Every figure ties to a measured conversion event, not a vanity metric.
See what we could measure for youFrequently Asked Questions About Social Media Marketing
We've worked with agencies before and gotten burned. What's different here?
Most agencies are warm until you sign. Then the senior team disappears and you're locked in for twelve months whether it's working or not. That's not how this works. The people who sold you the strategy are the ones running it. There's no twelve-month contract: if we're not earning your spend, you stop. We'd rather earn next month than be owed it.
Why not just hire someone in-house?
One in-house generalist has to be a strategist, a videographer, an editor, a media buyer, and an analyst at once. Nobody is. Our retainer costs less than that one salary and you get all five, already working as a team.
What do we actually get each month?
Strategy doc on day one, refreshed quarterly. Weekly content shoots or production days. 12–20 platform-native posts per month across your priority channels. Active community management on the accounts we run paid against. A monthly report that ties social to business outcomes (link clicks, calls, form fills, sales), not just likes. And the same strategist you met on the pitch call, every month.
How do you measure ROI?
We track the metrics tied to your business: link clicks, DMs, form fills, calls, sales. Not just likes and followers. Every month you see exactly what social drove.
How long before we see results?
Paid usually shows movement inside the first 30 days. Organic is slower: 60 to 90 days for a content system to compound. We share progress reports the whole way, so you're never guessing.
Do you create the content, or do we?
We handle everything: strategy, shooting, editing, copywriting, scheduling, and community management. If you have internal assets or want to collaborate, we plug those in.
How many platforms should my business be on?
Better to be great on two than mediocre on five. We start where your buyers already spend time and go deep before expanding.
How much does it cost?
Pricing follows scope: how many channels, how much original content per month, whether paid is in the mix. Tell us what you're spending now (including staff time) and we'll tell you honestly whether we'd move the needle for the same money.
Do you only work with companies in East Tennessee?
No. A meaningful share of our work is outside the region. But if you're in East Tennessee, we run the relationship differently — in-person quarterly reviews, on-site content days, sit-downs when something needs to be decided face to face. The work is the same. The closeness is the bonus.
3 things we'd fix on your social. Free.
Send us your accounts and we'll send back the three changes that would move the needle fastest.