A Knoxville PPC agency that earns every dollar back.
Google, Meta, Microsoft, LinkedIn. One question decides everything we run: did it grow your business? We manage millions in ad spend from our studio in Knoxville, for clients here in East Tennessee and a long way past it.
Google and Meta ads tied to revenue, not impressions
We've managed $6.8M+ in paid media across 40+ active accounts over the last six years, and the rule has been the same the whole time: every test tied to a number that matters, strategy that names the conversion, reporting that shows you what the money actually did.
You're spending money on ads. Are they actually working?
Most businesses we talk to have the same story: they're running ads, the agency sends a report full of impressions and clicks, and nobody can tell if it's actually driving revenue. Vanity metrics hide underperformance. Generic targeting wastes budget. And "set it and forget it" campaigns decay over time. The problem isn't usually the platform. It's the strategy behind it.
Campaigns built around your revenue, not our convenience
We structure every campaign around the actions that matter to your business — phone calls, form fills, purchases, store visits. Our team manages millions in ad spend across dozens of accounts, and every client gets the same thing: a transparent dashboard showing exactly what was spent, what it generated, and what we're changing next. No black boxes. No vanity metrics. No surprises.
Real accounts. Real numbers.
tracked conversions, lifetime
72,092 conversions, 46% lower cost per conversion.
Paid search and social for a multi-location auto group since 2021, every dollar tied to a tracked conversion: 72,092 of them, at a cost per conversion 46% below where they started.
tracked ad value
From ad spend to $18M in tracked value.
A full-funnel paid program across Google and Meta drove $18M in tracked conversion value for CleanFreak.
conversions year over year
A healthcare practice still climbing.
Paid search for Mosaic Breast Imaging grew tracked conversions 32.4% year over year as a new independent practice found its audience.
Every test exists to earn its budget back.
Four stages, in order. You always know what we're doing, what you'll see next, and when.
- 01
Audit & Strategy
Before we touch a campaign, we agree on the conversion that matters: what counts as a lead, what counts as revenue, and how we'll know it worked. You get a written audit and conversion plan in week one.
- 02
Campaign Build
We build at the channel and audience level you actually need, not a templated structure that worked for someone else. You see the build before a dollar runs. Full campaign build review before launch in week two.
- 03
Launch & Optimize
Live budgets teach fast. We test, measure, and shift spend toward what's converting every week, not every quarter. Weekly optimization. Budget reallocations as the data lands.
- 04
Report & Scale
You see the real numbers (leads, calls, form fills, sales), not just impressions and clicks. The next month's plan answers a clear question: what's working that we should scale? Monthly report and working session, every month.
Most agencies report on impressions. You ask about leads and the conversation gets vague. Here, every campaign is tied to a business outcome you can verify, not a dashboard metric that sounds good in a deck. No long-term contracts. The people who sold you the strategy are the ones running it.
Results console
Real client outcomes. Not impressions.
Tracked conversions for an auto group, lifetime
A number you couldn't point to.
Tracked ad value for an e-commerce brand
Results nobody tied to the work.
Cost per lead across 18,903 conversions
Tracked by guesswork.
Tracked conversions for a national manufacturer
Nobody had measured it.
Pulled from active client accounts. Every figure ties to a measured conversion event, not a vanity metric.
See what we could measure for youFrequently Asked Questions About Digital Advertising
We've worked with agencies before and gotten burned. What's different here?
Three failure modes we don't repeat: spending the budget without showing you what it bought, locking you into 12 months of guaranteed retainer, or reporting on clicks when you asked about leads. Every campaign here is owned by the strategist who pitched it. The contract is month-to-month. The report tells you what to cut, not just what we did.
Why not just hire someone in-house?
An in-house media buyer gets you one person learning on your dime. We bring a team that's already done the reps across 40+ active accounts (strategist, paid buyer, analyst, conversion-tracking engineer) for less than the cost of one mid-level hire. Faster ramp, no management overhead, no PTO gap. The math is rarely close.
How do you measure ROI?
We track the metrics tied to your business: phone calls, form fills, calendar bookings, e-commerce purchases, signed deals. Not just clicks and impressions. Every campaign gets a conversion event tied to actual revenue, and the report shows you the cost-per-acquisition you're actually paying.
Do I own my ad accounts and data?
Yes. Your Google, Meta, LinkedIn, and Bing accounts live in your business name, in your billing. When we work together you give us access. If we ever stop working together, you keep everything: the accounts, the audiences, the conversion history, the reports. No vendor lock.
What do we actually get each month?
Monthly campaign management across the platforms in your media plan: Google, Meta, LinkedIn, Bing, etc. Weekly optimization, audience refreshes, creative refreshes, budget reallocation between what's working and what isn't. A monthly performance report that ties spend to leads, calls, form fills, sales. And the same media buyer you met, every week.
What if my ads aren't working?
You'll know first, from us. We don't paper over underperformance. If a campaign isn't earning its place, we recommend cutting it and reallocating, even if it means a smaller account size. We'd rather right-size the spend than coast on a check.
How much does it cost?
Management fees scale with spend and complexity, and we'll tell you on the first call whether your goal is realistic at your budget. If $2,000 a month can't buy meaningful data in your market, we'll say so and tell you what would.
Do you only work with companies in East Tennessee?
No. A meaningful share of our work is outside the region. But if you're in East Tennessee, we run the relationship differently — in-person quarterly reviews, sit-downs when a campaign needs a real conversation, faster cycles when budget decisions get serious. Out-of-state clients get the same dashboard and the same buyer; locals get us across the table.
A free audit of where your ad budget is leaking.
Show us the account and we'll point out the wasted spend and the fastest wins.