Previous State
Prior to partnering with Keller Creative, CleanFreak.com had just experienced a significant drop in Return On Ad Spend (ROAS) and overall conversion value within their Google Ads campaigns. In addition, there were several items that needed to be addressed within their account including the organization of campaigns, standardized attribution models and excessive spend on non-converting keywords.
CleanFreak.com saw an 88% improvement in their conversion value working with Keller Creative.
The partnership between Keller Creative and CleanFreak.com started in 2021. Over the years we have been able to achieve a staggering 88% improvement in the overall conversion value from Google Ads.
What We Did:
Test Campaigns:
We initiated a series of test campaigns to help guide our strategy. The campaigns used new Google technologies & focused on branded search terms & top-performing products.
Algorithmic Bidding:
Leveraging Google’s algorithmic bidding structures, we optimized our campaigns to maximize their impact and ensure the most efficient spending possible.
Visual Asset Management:
We managed visual assets meticulously, ensuring that ads were visually compelling and aligned with CleanFreak.com’s brand image.
A/B Testing:
We conducted rigorous A/B testing of ad creatives and copy to identify what resonated most effectively with our target audience.
Search Term Mining:
Our team diligently mined impactful search terms, enabling us to target highly relevant keywords and phrases.
Category Segmentation:
By categorizing products strategically, we tailored our campaigns to specific audience segments, enhancing their relevance.
Unique Insight
One standout observation emerged after the revamp of CleanFreak.com’s Google Ads account. We noticed a 21% decline in impressions, which might not typically be perceived as a positive outcome. However, in the realm of Pay-Per-Click advertising, our primary goal is to pinpoint the most relevant clicks that are likely to convert. By refining our targeting and enhancing overall ad relevance, this reduction in impressions was a strategic move to prevent unnecessary spending on clicks that wouldn’t deliver value to the organization.
Despite the 21% drop in impressions, the results speak volumes. CleanFreak.com now welcomes more visitors and generates higher revenue through Google Ads than ever before. This achievement underscores the effectiveness of our revamped strategy, as it prioritizes quality over quantity, ensuring that every click counts and contributes to the organization’s growth and success.