TV commercial production, from concept to broadcast master
Television still does something digital cannot: it puts your brand in front of an entire market at once, in a format people have trusted for decades. But broadcast is unforgiving. The spec has to be exact, the timing to the frame, and the spot has to land in 30 seconds or less.
KCA handles TV commercial production in Knoxville, TN end to end: concept, script, shoot, post, and delivery of broadcast-ready masters to your stations.
Thirty seconds is a writing problem first
Most weak commercials fail in the script, not the shoot. One message, one audience, one call to action, and a reason to remember the name. We write and table-read the spot with you before pre-production starts, because a tight script is the cheapest improvement a commercial can get.
Shot once, delivered everywhere
The same production that yields your :30 yields a :15, a :06 bumper, vertical cuts for social, and footage for your website. Broadcast masters go out in station-specified formats with correct loudness levels and slates, and the digital versions arrive in your inbox the same week. One shoot covers the TV buy and the channels around it.
Built to work with your media buy
A commercial is half the equation; where it airs is the other half. We coordinate with your station reps or streaming platforms on specs and deadlines, and if you want help thinking through the buy itself, our advertising team works alongside the production crew under the same roof.
Frequently Asked Questions About TV Commercials
How long does it take to produce a TV commercial?
Plan on four to eight weeks from concept approval to delivered master. Script and pre-production take the first stretch, shoot day is usually one day, and post plus station delivery fills the rest. Air-date deadlines get built into the schedule from day one.
What makes one commercial cost more than another?
Talent, locations, and shoot days move the number most. A single-location spot with your own people is the lean end; hired actors, multiple sets, or special rigs raise it. The media buy is separate from production and we will help you keep the two in proportion.
Can you update a commercial we already have?
Often, yes. New offers, new end cards, refreshed voiceover, or re-cuts to new lengths can extend a spot's life for a fraction of a new production. Send us what you have and we will tell you honestly whether it is worth updating or replacing.
Does a TV spot work for streaming services too?
Yes. Connected TV platforms like Hulu and YouTube TV accept the same creative with different delivery specs, and we export for both. Many of our clients run one spot across broadcast and streaming to cover the whole market.
Ready when you are.
Plan your TV commercial