An AI search audit: what the assistants say about you
Before any AI SEO work starts, you should know where you stand. The AI search audit (some call it an AI visibility audit) asks the assistants the questions your customers ask, in your markets, and records what comes back: whether you're named, who is named instead, which sources the answer leaned on, and what your own analytics show arriving from AI tools today.
It's free, it's written, and it's the same method that found Kelsan named in eight of eight answers for Knoxville janitorial supplies, seven of them first.
What we check
A fixed set of questions, usually eight to twelve, run against ChatGPT, Google's AI Overviews and AI Mode, Gemini, Perplexity and Copilot. For each one: who was named, in what order, which sites the answer cited, and whether your business facts agreed across those sites. Then a read of your analytics for the AI referrals you already get and what they did.
What you get
A short written report: the answer-by-answer results, the two or three reasons you were named or skipped, the sources that matter most in your category, and the first three things we'd fix. If the audit comes back clean, we'll say so.
What happens next
If it's worth fixing, we scope the program: which questions to win first, what the site needs, what the mentions program looks like, and what it costs. Month to month, and the audit is yours either way.
The audit covers
- Eight to twelve customer questions across five AI engines
- Who gets named, in what order, and from which sources
- Business-fact consistency across your profiles and directories
- AI referral sessions, inquiries and orders in your analytics
- Technical eligibility: can the pages be crawled and cited
- The first three fixes, in writing
- A scope and price if you want us to do the work
Frequently Asked Questions About AI Search Audit
Is the audit really free?
Yes. It takes us a few hours, and it's the best way for both of us to see whether there's work worth doing.
How long does it take?
About a week from the questions being agreed to the written report.
Can I run it myself?
You can ask the assistants your customers' questions today and learn a lot. The audit adds the source analysis, the fact-consistency check and the analytics read, which is where the fixes come from.