Marketing collateral design that carries one idea everywhere
A campaign rarely lives in one place. The ad points to a landing page, the sales rep follows up with a one-pager, the booth banner repeats the offer at the trade show. Keller Creative does marketing collateral design for Knoxville companies that need all of those pieces to feel like one campaign, because they came from one team.
The alternative is familiar: the deck from one freelancer, the brochure from another, and a sales kit that undercuts the ads it is supposed to support.
Adapted, never photocopied
Carrying a concept across formats is not a resize job. A headline that works on a billboard reads wrong on a sell sheet; a layout built for scrolling dies on paper. We rework each piece for how it will actually be read, in the hand, on the wall, in an inbox, while keeping the campaign's voice and visual thread intact.
That thread is what makes a campaign feel bigger than its budget. Five consistent touches beat fifteen disconnected ones.
Designed upstairs, printed downstairs
Our print shop sits in the same building as the design team. Practically, that means same-day physical proofs, paper and finish recommendations from people who will run the job, and no blame-shuffling between an agency and a vendor when color drifts. Designers who see their work come off a press design differently, and better.
Need digital-only? Fine. The same campaign system extends to display ads, email graphics, and social without missing a step.
Collateral we build for campaigns
- Sell sheets and one-pagers for sales teams
- Brochures and folded leave-behinds
- Trade show booths, banners, and table graphics
- Direct mail pieces and inserts
- Event and point-of-sale signage
- Branded merchandise and apparel
- Matching digital kits: display, email, and social
Frequently Asked Questions About Campaign Collateral
Do you handle the printing too, or just the design?
Both, under one roof. The print shop is in our building, so design and production are scoped together, proofed together, and delivered on one timeline. You can also take our print-ready files to your own vendor if you have one; we set up files cleanly either way.
Can you design collateral inside our existing brand?
Yes. If you have a brand guide, we work inside it strictly. If you have a logo and not much else, we will establish the campaign-level rules we need as we go and hand those decisions back to you documented, so the next project starts further ahead.
How fast can a campaign's collateral come together?
It depends on the piece count and print specs. A sell sheet moves in days; a full trade show kit with large format pieces needs a few weeks including production. Tell us the event date or launch date first and we will build the schedule backward from it.
Ready when you are.
Scope a collateral project