Logo design services for marks that survive real use
Your logo gets judged in about a second, usually small, on a phone screen or a sign passed at 40 miles an hour. Keller Creative provides logo design services in Knoxville, TN with that reality in mind: we design marks that stay legible embroidered on a hat, printed in one color, and shrunk to a favicon.
We have designed logos for restaurants, manufacturers, medical practices, and home service companies. The category changes; the standard does not.
The small-and-ugly test
Every concept we present has already passed the conditions that kill weak logos: one color only, reversed out of a dark background, scaled down to 16 pixels, stitched in thread. Fine gradients and hairline details look great in a deck and fall apart everywhere else, so we resolve those problems during design instead of leaving them for your sign vendor to discover.
You see a focused set of directions, each with reasoning attached, and we refine through honest rounds of critique. No reveal theater.
You get a suite, not a single file
A finished logo project includes the variations real use demands: a primary lockup, a stacked or horizontal alternate, a standalone icon, and a wordmark. Each comes in full color, single color, and reverse, organized in a file kit your printers, embroiderers, and web developers can pull from without emailing you questions.
If you already have a logo with brand equity behind it, a refresh is often the smarter project. We will give you a straight read on which one your situation calls for.
Frequently Asked Questions About Logo Design
How many concepts will we see?
Typically two to three developed directions rather than a wall of twenty thumbnails. Each direction is presented in context, on a sign, a screen, a shirt, so you are choosing between real options instead of guessing how a sketch might hold up. Refinement rounds follow from whichever direction you pick.
What affects the cost of a logo project?
Scope, mostly: how many lockups and variations you need, whether naming or positioning work comes first, and how much application design (signage, vehicle, packaging) rides along with the mark. We scope it on the first call so you know what you are comparing before you commit.
What files do we end up with?
Vector masters in AI and EPS, plus PNG and SVG exports for web, full color, one color, and reverse versions of every mark, favicon and social avatar crops, and a short usage sheet covering clear space and minimum sizes. Everything is yours outright when the project closes.
Can you refresh our current logo instead of replacing it?
Often, yes. If customers already recognize the mark, a careful refresh keeps that equity while fixing legibility, dated typography, or missing variations. We will tell you up front if the existing logo is worth saving or if a clean break serves you better.
Ready when you are.
Start a logo project