LinkedIn advertising for companies that sell to job titles
LinkedIn is the only ad platform where you can pay to reach a specific role at a specific size of company. That precision costs more per click than any other channel we run, which is exactly why the strategy work has to happen before the spend does.
Keller Creative is a LinkedIn advertising agency for B2B companies selling considered, higher-ticket services. Our B2B paid work includes a month in which National Partitions' phone leads grew 1,020%.
Audiences built from how you actually sell
We start with your sales team's answer to one question: who signs, and who influences them? Then we build LinkedIn audiences to match, using titles, functions, seniority, industries, and company size, or uploaded account lists straight from your CRM when you know exactly which companies you want.
Loose targeting is the fastest way to burn a LinkedIn budget. We keep audiences narrow on purpose and expand only when the data argues for it.
Offers designed for a cold feed
Almost nobody books a demo from a cold ad, and campaigns built on that hope produce expensive silence. We sequence it: something genuinely useful first, retargeting for the people who engaged, and the direct ask reserved for audiences that have already met you.
Frequency caps, bid discipline, and fast removal of underperforming creative keep the cost per qualified lead inside a range your deal size can support.
Campaign types we run on LinkedIn
- Sponsored content for awareness within a defined audience
- Lead gen forms with qualifying questions built in
- Video campaigns for proof and credibility
- Document ads for guides and research
- Retargeting tiers based on prior engagement
- Account-list campaigns matched from your CRM
Frequently Asked Questions About LinkedIn Advertising
LinkedIn clicks are expensive. Is the channel worth it?
Only when your deal size supports it. A few expensive clicks that reach exactly the right buyer beat a thousand cheap ones that don't. If your average contract value is too small for the channel's costs, we'll say so up front and point budget somewhere it can win.
What budget does LinkedIn need before we can learn anything?
Enough to reach your audience at a frequency that produces real data, which depends on audience size and geography more than any fixed number. A tightly defined audience needs less than a national one. We model it during planning so the test is big enough to answer the question it was designed to ask.
Do LinkedIn lead gen forms produce real leads?
They produce more leads at lower cost than landing pages, and quality holds up when two things are true: the form asks qualifying questions, and your team follows up within hours rather than days. We set up both sides, including the handoff into your CRM.
Ready when you are.
Plan a LinkedIn campaign