Google Ads management, judged by what it returned
Keller Creative is a Google Ads agency in Knoxville, TN that buys search traffic for local service businesses, healthcare practices, e-commerce brands, and B2B companies. The accounts look different. The standard doesn't: every campaign is measured against the conversion you actually care about, and you can see that number in your own dashboard any day of the week.
Our paid campaigns for CleanFreak tracked $2.7M in revenue over 12 months. Results like that start with unglamorous work: conversion tracking that actually fires, search terms reviewed every week, and budget that follows the data instead of the org chart.
Tracking first, spend second
Most accounts that come to us have a tracking problem before they have a bidding problem. Phone calls aren't counted, form fills double-fire, or the conversion column mixes a purchase with a newsletter signup. We fix that before scaling anything, because if you can't trust the conversion data, every optimization afterward is a guess.
Once calls and forms report cleanly, smart bidding has something real to learn from and the monthly report means something.
What week-to-week management looks like
Search terms get reviewed and negated weekly, not quarterly. Bid strategies are matched to the goal you named, not whatever the account inherited. Budget moves toward the campaigns producing leads at an acceptable cost, and away from the ones that aren't.
You see what changed and why in a monthly working session with the buyer who made the changes. No account managers reading someone else's notes.
What Google Ads management includes
- A written audit and conversion plan before anything launches
- Campaign build or rebuild, reviewed with you before it spends
- Call and form tracking setup, verified end to end
- Weekly search-term, bid, and budget management
- Ongoing ad copy and landing page testing
- A monthly report tied to leads and revenue, with a live dashboard in between
Frequently Asked Questions About Google Ads
What determines the cost of Google Ads management?
Three things, mostly: how much you spend on media, how many campaigns and locations the account covers, and how much tracking work is needed up front. We scope it after a free audit of your account, and the engagement is month to month, so you're never locked into a number that stopped making sense.
How fast should we expect results?
The first weeks go to tracking and build, because launching on bad data wastes money. Search campaigns generate signal quickly once live, but automated bidding needs conversion volume to settle in. We aim for a trustworthy read on performance within the first one to two months, and we'll show you the trend line as it forms rather than asking you to wait.
Do you take over our existing account or start fresh?
We keep your existing account whenever the history is worth keeping, which it usually is. Account history helps bidding algorithms and preserves your data. Either way, the account stays in your name and you keep admin access. If you ever leave, it leaves with you.
We already run Google Ads ourselves. Why bring in an agency?
Usually the audit answers that question better than we can. Common findings: budget going to search terms that never convert, conversion settings counting the wrong actions, and bid strategies fighting the campaign goal. If the audit comes back clean, we'll tell you that too.
Ready when you are.
Get a Google Ads audit