Brewery Product Line
One of the key components of the SIS Brew sub-brand was the creation of new labels for their brewery line. We discovered that their previous product labels were generic and didn’t stand out among competitors in Amazon and homebrew stores. To address this issue, we designed new labels that were industry-focused and inspired by brewery designs, featuring eye-catching visuals and brewery-specific language. This new design helped position SIS Brew as a competitive contender among leading brewery cleaning brands.
Values Based Marketing
To further enhance the SIS Brew brand, we implemented a values-based marketing strategy. We conducted interviews with professional brewers and homebrewers to understand their priorities and developed a list of values that resonated with both audiences. By leveraging these values in SIS Brew’s messaging and branding, we established a connection with the brewery audience and fostered trust and loyalty through shared values.
The Result
The brand revitalization efforts led by Keller Creative Agency resulted in a modernized and consistent brand across all touch points. The SIS Brew sub-brand allowed for a focused marketing approach toward the brewery audience, while still maintaining the overall identity of the parent brand. The new label design successfully captured the attention of the target audience and established SIS Brew as a competitive player in the brewery cleaning industry. The values-based marketing approach helped create a connection with the audience and fostered long-term loyalty for the brand.