The Challenge
Before collaborating with Keller Creative Agency, Fairways and Greens’ digital footprint was minimal. Additionally, their previous attempts at radio, print, and television advertising had not yielded significant returns. Because of these factors, they were looking for a fresh marketing approach. Knowing that their new Toptracer complex would be a game changer, Fairways and Greens collaborated with Keller Creative Agency to create marketing campaigns that could drive measurable results.
Social Advertising
Social Advertising was the ideal solution to Fairways and Greens’ advertising problems. To generate traffic to Fairways and Greens’ new website, Keller Creative Agency launched extensive social ad campaigns that were designed to appeal to golf’s uniquely social nature. Ultimately, these campaigns ended up driving approximately 20% of Fairways and Greens’ overall membership inquiries.
Google PPC
In addition to a custom social media strategy, Keller Creative Agency also used Google Ads to launch a paid search campaign targeting key terms relevant to the services Fairways and Greens offers. Through modern, highly optimized campaigns we were able to help Fairways and Greens reduce their overall cost per lead by over 40% when compared to their previous advertising strategies.
The Google Ads strategy for Fairways and Greens has proven itself by becoming the number one source of online lead generation for the facility. The conversion rate from online lead to membership is often as high as 50%, significantly growing the number of members at the facility.
The Result
At Keller Creative Agency, we understand that an effective and modernized marketing strategy is necessary for businesses to thrive in today’s competitive market. Thanks to our data-driven and bold approach to design, we helped Fairways and Greens modernize their digital presence and launch successful marketing campaigns that delivered results. Our PPC campaign proved especially successful, with Fairways and Greens lowering their overall cost per lead by over 40% compared to their previous advertising campaigns. Further, these pay-per-click campaigns were instrumental in reducing Fairways and Greens’ average advertising cost per membership by a staggering 70%.