How We Grew Google Ads Revenue 88% for a National E-Commerce Cleaning Equipment Brand

Testing New Campaign Structures to Guide a Long-Term Strategy

We initiated a series of test campaigns to help guide our strategy. We put Google’s algorithmic bidding to work on branded search and top sellers first, where the data was densest, and used those results to set the budget rules for everything else.

Creative Asset Management and A/B Testing

We swapped stock imagery for product photography from our own studio and A/B tested ad creative and copy until the data picked the winners.

Search Term Mining and Product-Level Campaign Segmentation

We mined the search-term reports weekly, cut what didn’t convert, and split the account by product category so scrubbers, buffers, and carpet machines each got their own budget and bidding strategy.

By 2023, the account had evolved from a handful of broad campaigns into a precisely segmented architecture: dedicated Performance Max campaigns for scrubbers, buffers, carpet machines, and pads; standalone brand search campaigns; dynamic search ads indexing the full product catalog; and targeted remarketing. Each product category got its own campaign with its own budget and bidding strategy, ensuring top performers got the fuel they deserved.

Turning an Impression Decline into a Revenue Increase

One standout observation emerged after the revamp of CleanFreak.com’s Google Ads account. We noticed a 21% decline in impressions, which might not typically be perceived as a positive outcome. However, in the realm of Pay-Per-Click advertising, our primary goal is to pinpoint the most relevant clicks that are likely to convert. By refining our targeting and enhancing overall ad relevance, this reduction in impressions was a strategic move to prevent unnecessary spending on clicks that wouldn’t deliver value.

Impressions fell 21% and revenue went up anyway. Fewer, better clicks: that was the whole point.